Fastforward to 2016
One day, Donnie and his good friend Lawrence (another Coast co-founder) were discussing Leon’s pain. They both understood the power of medicinal cannabis but weren’t sure how to encourage him to try it.
Then it dawned on them. Maybe Leon would be open to it if they presented it in a form he knew: a cigarette. Leon had tried, unsuccessfully, to quit smoking tobacco cigarettes for years. What if they replaced harmful tobacco with cannabis? What if he could get relief from his headaches, as well as be weaned off tobacco? That night, they emptied a cigarette of tobacco, filled it with cannabis, and gave it to Leon.
Within 10 minutes, Leon felt relief. The real surprise came the next morning when he rushed to tell them “my mind has never been so clear in the last 40 years.”
A golden moment.
That was the instant Donnie and Lawrence decided to make a line of pre-rolls and share its benefits with the world.